FAQ · 13 answers
Brand activation questions, answered
Pricing
How much does a brand activation cost?
Branded activations start at $1,495 and are quoted per event. Individual booths start at $649 (Essentials) and $995 (Signature), specialty booths run $799 to $1,295, and the AI portrait studio is $1,250. Corporate livestreaming starts at $1,495 for a half day.
Are prices hourly?
No. Every price is a flat rate for a set number of live hours. Extra live hours are $150 each and idle hours are $50.
What is included in every attended option?
Delivery, setup and teardown, an attendant, custom design, instant digital sharing, a gallery within 48 hours and travel within 35 miles of Ann Arbor.
How do we book?
Holding a date is free for 48 hours with no card. A $250 retainer books it and counts toward your total; the balance is due 14 days before the event.
Branding and data
What can carry our brand?
Start screens, print frames, digital overlays, the gallery page, backdrops or a custom 8 ft step-and-repeat, and wraps on the 360 platform or mirror shell. You approve every design before the event.
Do you collect leads?
Guests who send their photo to their own inbox are counted and listed, and some formats can add a short survey. The next-day report shows how many addresses came in.
What is in the next-day report?
Guests served, photos, GIFs and videos captured, prints delivered, email addresses collected and the gallery link.
Logistics
How much space do we need?
From 3 × 3 ft for a glam booth camera, about 10 × 10 ft for a mirror booth, and 14 × 14 ft for a 360 video booth. A roaming booth needs no floor space.
Do you travel outside Ann Arbor?
Yes. Travel within 35 miles of Ann Arbor is included. Detroit-area venues beyond that, Lansing, Grand Rapids and the rest of Michigan carry a travel fee, and Midwest or national programs are scoped on request.
Can you work with convention center rules?
Yes. We plan load-in windows, power and any labor requirements with the venue before the show.
Agencies and procurement
Do you work white-label for agencies?
Yes. We can run the activation under your client's brand only, with our staff in neutral attire and nothing on screen, print or gallery that names us. See the agency page.
Can we get a W-9 and COI?
Yes. Sunflow Media Productions LLC provides both on request and carries $2M in liability insurance.
Who will we talk to?
The people who plan and run your event. Sunflow Activations is a brand of Sunflow Media Productions LLC, founded in Ann Arbor by Sonny Fowowe, who has more than 19 years in professional imaging and lighting.
Tell us about the event.
Use the planner for three recommended formats and a starting price, or call and talk to the people who will run it.