13 formats · four jobs
Brand activation ideas that do a specific job
Quick answer
A brand activation is a live experience that gets people to interact with your brand at an event. Choose by the job: booths that draw a crowd, formats that capture leads, keepsakes that leave your brand behind, and livestreams or films that reach people outside the room. Every format below includes delivery, setup, an attendant and custom design.
Draw a crowd
On-floor booths that pull people across the room and give them something worth sharing.
360 clip360 Video Booth
Slow-motion orbit videos with your overlay and music, shared before guests step off the platform.
Magazine Cover BoothMagazine Cover Booth
A studio-lit, life-size cover with your masthead and coverlines. Every guest becomes the cover story.
Mirror BoothMirror Booth
A full-length interactive mirror with animated prompts and on-screen signing, built for formal rooms.
Glam BoothGlam Booth
Studio light and a black-and-white finish that flatters everyone. Prints in seconds, fits groups of 12+.
360 clipRoaming Booth
A host carries the camera to your guests. No floor space, no queue, every corner of the room covered.
Capture leads
Formats built around an exchange: the attendee gets something useful, you get an opt-in.
AI Portrait StudioAI Portrait Studio
Attendees become the hero of a scene built around your brand: headshots, movie posters, cartoon crews.
Headshot LoungeHeadshot Lounge
Free professional headshots in exchange for an email. The trade show offer people actually line up for.
Video Message BoothVideo Message Booth
A payphone-style station that records customer testimonials, employee stories and retirement messages.
360 clipSelf-Serve Kiosk
A branded drop-off booth for lobbies, open houses and multi-day conferences. Runs without an attendant.
Leave something behind
Physical and personal keepsakes that keep your brand on desks, laptops and phones.
Trading Card BoothTrading Card Booth
Custom collectible cards with each guest's photo and stats. A natural fit for sports, sponsors and sales teams.
Custom Sticker BarCustom Sticker Bar
Die-cut photo stickers printed on site. Your brand ends up on laptops and water bottles for months.
Broadcast and film
Reach the people who could not be in the room, and keep the footage working after the event.
Corporate LivestreamingCorporate Livestreaming
Town halls, keynotes and launches streamed to Teams, Zoom, YouTube or a private page by Sunflowlive.
Event Recap FilmsEvent Recap Films
A same-day highlight reel from the booth, or a full recap film and speaker clips from Sunflow Studio.
Side by side
Compare activation formats
| Format | Best for | Main goals | Starting price |
|---|---|---|---|
| 360 Video Booth | Product launches, Galas and award nights | Booth traffic, Social reach | $1,195 · 4 live hours |
| AI Portrait Studio | Conferences and trade shows, Holiday parties | Lead capture, Booth traffic | $1,250 · 3 live hours |
| Magazine Cover Booth | Product launches, Award nights | Social reach, Booth traffic | $1,295 · 4 live hours |
| Mirror Booth | Galas and award nights, Holiday parties | Keepsake that lasts, Team culture | $995 · 4 live hours |
| Glam Booth | Holiday parties, Staff appreciation | Team culture, Keepsake that lasts | $995 · 4 live hours |
| Headshot Lounge | Trade show booths, Conferences and summits | Lead capture, Booth traffic | $995 · 4 live hours, studio-lit |
| Trading Card Booth | Sports sponsorships and fan events, Sales kickoffs and awards | Keepsake that lasts, Team culture | +$795 · upgrade on any booth package |
| Roaming Booth | Networking receptions, Cocktail hours | Team culture, Social reach | $799 · 3 live hours |
| Custom Sticker Bar | Holiday parties, Tech and creative company events | Keepsake that lasts, Team culture | Quoted · per event |
| Video Message Booth | Customer appreciation events, Retirements and anniversaries | Content for marketing, Team culture | $399 · with any photo booth package |
| Self-Serve Kiosk | Multi-day conferences, Office open houses | Lead capture, Booth traffic | $379 · up to 3 hours, daytime |
| Corporate Livestreaming | Town halls and all-hands, Keynotes and product reveals | Remote audience, Content for marketing | $1,495 · half day |
| Event Recap Films | Product launches, Conferences | Content for marketing, Social reach | +$149 · same-day highlight reel |
Tell us about the event.
Use the planner for three recommended formats and a starting price, or call and talk to the people who will run it.