Solutions · Product launches
Product launch activations that leave footage behind
Quick answer
A launch needs two things from an activation: a moment guests want to share on the night, and footage your team can use the morning after. We pair a 360 video booth or magazine cover booth with a livestreamed reveal and a same-day highlight reel.
Product launchesThe brief
What the activation has to fix
Launch events are expensive and over in three hours. If the only output is a few phone photos, the budget is hard to defend next year.
Recommended stack
- 360 Video BoothThe share moment, with your product and campaign line on every clip.from $1,1954 live hours
- Magazine Cover BoothCoverlines that announce the product.from $1,2954 live hours
- Corporate LivestreamingThe reveal streamed to customers and press who are not in the room.from $1,495half day
- Event Recap FilmsA highlight reel the same day, a recap film after.+$149same-day highlight reel
Example run of show
How the day goes
- Weeks before
- Campaign line, overlays and coverlines approved
- Rehearsal
- Optional setup day for the livestream
- Reveal
- Stream live, booth opens after
- Same day
- Highlight reel delivered
- Next day
- Report, gallery and recording
In your next-day report
What you can measure
- Guests served and clips created
- Viewers on the stream page
- Highlight reel and recording
- Email opt-ins
Questions
Product launches
What is a good activation for a product launch?
A 360 video booth with your product on the overlay, plus a same-day highlight reel, gives you both the on-night share moment and footage for the following week.
Tell us about the event.
Use the planner for three recommended formats and a starting price, or call and talk to the people who will run it.